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GregA
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  		   Posted 2/10/2008 3:23 AM (GMT -4)    Quote This PostAlert An Admin About This Post.
I am considering placing ads on my e-commerce site to generate some additional income.  Does anone have any advise on how to go about doing this?  Is Google AdSense a good way to go?  Maybe contacting relevant potential advertisers directly would be better.
 
Thanks,
Tom
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MitchA
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  		   Posted 2/10/2008 10:36 AM (GMT -4)    Quote This PostAlert An Admin About This Post.
Tom,

Not to jab sticks in your cage, but are the few pennies you'll get from a click-through worth loosing a potential sale? I'll do ANYTHING to keep eyeballs on my site, shopping for MY stuff. Cut the clutter and keep your shoppers focused on one thing at a time.

I'd instead make a list of potential product lines and see if the manufacturers will drop-ship for you. Offer to handle the sale for 25 - 30%. The sale will cost you some time to set up the product and 3.5% for the cc costs... that's about it.

There are better ways to create a site that's just a bank of banner ads. But... when a Google search lands me on an ad bank, I click out and move on.

The business world is a shallow trench filled with slime, despair and violence... a vapid wasteland of greed and immorality. But there's a downside also.

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Matt@9BallDesign
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  		   Posted 2/10/2008 2:17 PM (GMT -4)    Quote This PostAlert An Admin About This Post.

Tom,

Considering your niche, I'd look into adding sections to your website dedicated to karate tournaments, conventions, blog, etc...  I know very little about your niche but I'm sure they exist.

A directory listing of dojo's (correct?) in major cities, states, etc... this would also help in the engines for individuals looking to take classes in let's say "Chicago, IL"...

There's a lot you could do, once traffic is up, you toss in the "Featured Dojo" at the top of the lists and all of sudden you'll get a few phone calls or emails... "How do we get featured?"

Contact a few of the major organizations, magazines, etc...

Adwords is quick and easy, I've always thought about adwords on a couple high traffic sites.  If they're there to window shop, we might as well make our competitor pay for their visit....LOL...  karma kicks in though... :)

What's very important is your stats.  Drop a note to Resposio regarding your stats and mention that you're looking into this endeavor.


Matt Martell
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http://www.9balldesign.com - Web, Print, Graphic

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Bob Noble
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  		   Posted 2/11/2008 3:26 AM (GMT -4)    Quote This PostAlert An Admin About This Post.
I agree with both Matt and Mitch. Our ads are great on Google but I wouldn't to put theirs on our site.

However I think links with logos to National and Regional Martial Arts Associations is a great idea particularly those that list clubs, camps and tournaments in various areas. For example I have been a bit curious to find out where the National Judo Championships are going to be held this year. I did a Google Search and didn't find any useful information. I've been out of it for a while and don't know where to go on the web.

The featured Dojo that Matt suggested is a great idea. Set up some ground rules so you don't have to do much work, just throw it out on your site. Look at it as an innocuous sales call that should help build customer loyalty. The key to marketing these days is customer service. You want to do so much for them so they have no desire to price shop.

We look at our site as a big infomercial. We try to give people a reason to come to our site besides just buying stuff. And like Matt says, talk to Noah at Resposio about SEO.

Bob Noble
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birdsafe
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  		   Posted 2/12/2008 2:37 PM (GMT -4)    Quote This PostAlert An Admin About This Post.
I agree -- I was using AdSense a while back and one of the ads was for a "free bird cage" -- well, it was one of those sites where you have to click through dozens of pages, checking no for hundreds of "free offers" -- but you ended up having to select at least one "free offer" so they could get your information and then you still don't get the free cage -- I had a customer complain that I was liable for the free cage since it was shown on my site. And the crap that gets advertised -- you can't keep on top of screening out potential advertisers.

What I do is have related sites -- our store -- BirdsafeStore.com also links to Birdsafe.com, our safety and information site, where I could take advertisers, and also to www.Bird-Tube.com where I show parrot videos and take advertising. Customers like having the "auxilliary" sites and the advertising is not in thier face on the store site.

Joe Arbogast
www.birdsafe.com
www.birdsafestore.com
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MitchA
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  		   Posted 2/12/2008 3:28 PM (GMT -4)    Quote This PostAlert An Admin About This Post.
Joe raises a good point... How do you keep competitor's ads from showing up on your site? The good thing is the ads are related to your market so your shoppers are likely to click, but if they compete... what's the point of giving them another place to buy?

The business world is a shallow trench filled with slime, despair and violence... a vapid wasteland of greed and immorality. But there's a downside also.

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GregA
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  		   Posted 2/14/2008 6:03 PM (GMT -4)    Quote This PostAlert An Admin About This Post.

All great comments.  Thanks for keeping me grounded.  I like Matt's "Featured Dojo" idea and Bob's "Events Listings" to help build customer loyalty.  Ultimately, one additional sale per month on my website would probably be worth much more than a month of advertising fees.

Tom
www.kataaro.com

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